Change in Direction
Its been a fun and very engaging 11 weeks. I think enrolling in the New Venture Lab and being forced to think about my business everyday of the course of the quarter has been very valuable. However, I think it is time for a change in direction in regards to Sportycus (or should I say, gameFigrs).
I feel like as the quarter progressed and as we discussed the customer value concept, my passion towards Sportycus has faded. Maybe it is because I am coming to terms that the Sportycus business idea is indeed a “candy” idea or maybe it is because I have been putting most of my free time towards growing the Geeks in Running Shoes show.
Earlier this week, I had a conversation with my mentor, Corey, where I mentioned the loss of passion towards Sportycus. His response was straightforward:
If you’re not all into Sportycus, I’d stop now. Don’t waste time
So of course I followed his advice and did not really put a lot of work into Sportycus this week. I did however want to complete the milestone that I had set for the week - that is put some finishing touches on the Sportycus prototype.
Anyway, on the Geeks in Running Shoes front, this was a very productive and rewarding week. I have been talking with Steve and Kevin in regards to building the show brand and raising awareness towards the show. Some good ideas came out of these conversations and I created a milestones to have the show reviewed and/or featured on a running community blog. Well this week it paid off, I (and the show) was featured on the popular athletic social site (DailyMile) community blog. Check the out the post.
With this change in direction, I plan to use the concepts that I have learned from you all these past 11 weeks and apply them to the Geeks in Runnings shoes show and the “Geeks in” brand in general. Hopefully, you will keep reading the this blog to follow my progress.
Thank you all for a great quarter, you have certainly helped me progress on this entrepreneurial journey.
