Week 4 in review
As another week comes to an end, its time to review how it went. This week, I set the a milestone that was along the lines of finalizing a prospective customer pitch, which can also be referred to as a value proposition pitch.
I started working on this milestone early in the week. I was lucky enough to get some feedback on Monday from fellow classmates. Here is the pitch that I presented in class:
For amateur and recreational softball players who wish to share more than just highlights with friends, family, and fans - Sportycus provides a game data hosting platform that allows them to record, analyze, and present game statistics.
The response from the class was somewhat cold, which reinforced to me that I am indeed selling a ‘candy’ product. However, I got good feedback. Feedback such as:
- Mention product/company name within the first sentence.
- Use less vague or technical terms. Cater terms to the audience. “Game Data Hosting Platform” might make sense to someone in IT but may not mean much to anyone else.
- The emotional value to customer was not portrayed in the pitch. SInce this is a ‘candy’ product, customers will only sign up if the pitch invokes some sort of emotional experience for them.
So taking in all that feedback, I worked on revamping the pitch. I found customer pitches from similar companies, and incorporated my competitive advantage over the competition. Here is the close to final pitch that I will presenting in class this Monday. As you will notice, I focused on making it personal to the prospective user.
Sportycus is a web based service that will change the way you share that dominating performance you had at last weekends softball game. With Sportycus you can record, analyze, and present your game statistics any where on the web - from twitter and Facebook to your own website or blog. You are an athlete, show off your performance!
On the coding end, I started this week contemplating outsourcing the development of the site. I wrote a post about it and eventually decided that I am going to continue building the site. I was able to complete the team member invite feature this week. This feature will allow the team administrator to add team members to a team.
Overall, it was a good week. Matt Geiger (from HoopBook Live) did a good presentation that gave me the recharge I was looking for!
